AOA’s worth waiting for
DTEI have been working overtime this past month, with new All-Over-Advertisements for rail crossing safety appearing on trams and trains to work in with their latest campaign for saving lives.
“Some things are worth waiting for” was released as a television advertisement this April, showing a driver approaching a level crossing as the wigwags start flashing. The driver is shown as hesitant to slow down, however what comes along the track is not the physical train that one expects. What he sees are all of his happiest memories in life in a succession, giving him incentive to keep living. The tag line “some things are worth waiting for” implies that drivers can prolong their lives by waiting for trains.
To assist in consolidating their message, AOAs have been applied not only to a Flexity tram in complete wrap, but Pacific National’s NR16 as well. The DTEI’s AOA ads have been designed so that from a level crossing they resemble the memory train in the advertisement. The tram has been seen in regular service through the city since its wrap was applied, especially at peak times, while the NR has seen service on freight trains and Great Southern Rail’s Overland service to Melbourne.
The advertisements are expected to remain on the vehicles for the duration of the DTEI’s campaign.
